HEATPOINTS VS EYEQUANT

The 2009 pioneer. At 2009 enterprise prices.

EyeQuant helped invent predictive attention and was recently acquired and relocated to the US, moving further upmarket. It's a credible enterprise product — sold per seat, by sales call, at roughly $499/month for 50 screenshots. Heatpoints covers the same core need self-serve, from €0.

CRITERIONEYEQUANTHEATPOINTS
Published pricing~$499/mo for ~50 screenshots, per-seat, sales-led — no self-serve signupPublic pricing from €0: Free 10/mo, Pro €29, Agency €99 white-label
Free planNo — demo request requiredPermanent free plan: 10 analyses/month, and the tool can be tried without an account
OutputAttention heatmaps and perception metricsFull report: attention + SEO audit + copy analysis
Text analysisWord-by-word text heatmap — no other tool has one
Real behaviorPulse compares real visitor behavior against the prediction
White-label reportsEnterprise contracts onlyFull white-label at €99/mo — your logo, your brand, ready to invoice

When EyeQuant is the right choice

  • You're an enterprise team that wants procurement, onboarding and a vendor with 15+ years of history in the category.
  • You need per-seat governance and a sales relationship more than self-serve speed.

When Heatpoints wins

  • You want to try before talking to anyone: paste a URL, get a score — no demo call, no contract.
  • You bill clients: the white-label report at €99/mo is the deliverable EyeQuant reserves for enterprise contracts.
  • You want more than a heatmap: the SEO audit and the word-by-word copy heatmap live in the same report.

The fastest way to decide: score your own page.

10 analyses a month on the free plan. See what the report looks like before you commit to anything.