The 7 Best AI Attention Heatmap Tools in 2026 (Honest Comparison)

Most "best heatmap tools" lists mix two products that have nothing in common: real-user analytics like Hotjar and Clarity, which need a tracking script and weeks of traffic — and predictive AI tools, which analyze a design before a single visitor arrives. This list covers the predictive side only. One more thing you should know up front: we make one of these tools.

That bias is exactly why we'll be specific about where each competitor beats us. If you want the raw feature matrix instead of prose, it lives on our compare page. Here's how we judged all seven: price per analysis, whether a genuine free plan exists, whether the tool tells you anything beyond the colored blob (a written audit, a score, a fix), white-label options for agencies, and API or MCP access for automation.

1. Heatpoints — ours, so judge accordingly

Heatpoints runs the UNISAL saliency model — MIT300 benchmark scores of AUC-J 0.872 and NSS 2.322, published on our eval page — and wraps it in the layer most predictive tools skip: an AI-written audit with prioritized fixes, an attention score out of 100, and Words Map, a word-level copy heatmap that shows which words in your headline get read and which get skipped. As far as we know, no other commercial tool does word-level analysis. Output is deterministic: the same page always produces the same map and the same score, which is what makes before/after comparisons meaningful.

The free plan is 10 analyses per month, permanent, plus a no-signup page scanner. Pro is 29 €/month for 100 analyses; white-label starts at 59 €/month with API access, and there's an MCP server — the only predictive-attention MCP we're aware of — so Claude or Cursor can run scans inside your workflow.

Where competitors beat us, honestly: Attention Insight has a decade of track record and a far more established Figma plugin community. Brainsight scores video and out-of-home creatives — we analyze web pages and static images only. EyeQuant offers managed enterprise service with humans attached; we don't.

2. Attention Insight — the category reference

If you ask a designer to name a predictive heatmap tool, this is the one they name. Attention Insight has been at it for years, publishes accuracy benchmarks (they claim 90–96% depending on the validation), and ships the most popular Figma plugin in the category, plus a Chrome extension. The track record is real and it matters: a tool that has processed years of customer designs has had years of pressure-testing.

The weak point is the entry tier. 29 €/month buys 40 credits, and every export carries an Attention Insight watermark — the single most common complaint in their reviews, because agencies end up sending branded reports to their own clients. Removing it means jumping to white-label plans that start around $299/month. Full breakdown on Heatpoints vs Attention Insight.

3. Brainsight — the closest feature-for-feature rival

Brainsight, backed by Dentsu, is the newest serious entrant and arguably the closest tool to Heatpoints and Attention Insight feature-for-feature: heatmaps, gaze plots, areas of interest, scrolling heatmaps, live URL capture, an API and a Figma plugin. Two things stand out. "Peekthroughs" isolate what's visible in the first one to two seconds of viewing — a genuinely good restitution idea. And attention scores are tuned per channel: social, display, even digital out-of-home. They claim 94% accuracy.

If your job is testing ad creatives and video across channels rather than web pages, Brainsight is probably a better fit than we are — that's their home turf. The catch: pricing isn't public, so budgeting means talking to sales first.

4. EyeQuant — the enterprise option

EyeQuant helped invent this category back in 2009. After a recapitalization in late 2025 — new investment, new leadership, headquarters moved to the US — it's pushing toward "prescriptive analytics" for enterprise teams. Pricing is quote-based, with reported figures around $499/month. If you need procurement paperwork, SLAs, and a human success team, EyeQuant is built for that and the smaller tools on this list aren't. If you're a freelancer or a startup, the absence of any self-serve plan rules it out on day one. See Heatpoints vs EyeQuant for the detailed comparison.

5. expoze.io — strong freemium, steep cliff

Built by Alpha.One in the Netherlands, expoze.io claims 95% on the MIT benchmark and covers images, video, a Figma plugin and a Chrome extension. The freemium entry (5 credits) and the 24.99 €/month Core plan for 50 images make it one of the most affordable ways into predictive testing. Two honest caveats: the output is the heatmap itself — no written audit, no copy-level analysis, so interpretation is on you — and the pricing ladder jumps from ~25 € straight to ~225 €/month with nothing in between. Fine for solo designers; awkward for a growing team.

6. Feng-GUI — the dated pioneer

Feng-GUI has been generating predicted attention maps since 2007 — before most of this list existed. Credit-based pricing, free re-analyses of the same image, and a claimed 92% accuracy. It still works for one-off checks on ads and print material. But the interface dates from another web era, there's no modern Figma or Chrome integration, and no written insights — you get the map and nothing else. A piece of category history that hasn't kept pace.

7. VisualEyes — discontinued (yes, really)

VisualEyes, by Loceye, earned a loyal designer following — then was acquired by Neurons and shut down on January 31, 2023, leaving roughly 35,000 users without a tool. We include it because it still appears in searches and older listicles as if it were alive. It isn't. If you're one of the orphans, we wrote a migration guide. The broader lesson: this market consolidates hard, so check that a tool is actively shipping before you build it into your workflow.

The bottom line

Different tools genuinely win different jobs:

• Web pages, copy, and actionable fixes: Heatpoints — the written audit, deterministic scoring, and word-level Words Map are built for landing page work.

• Established Figma workflow and track record: Attention Insight — the safest pick if plugin maturity matters more to you than the entry-tier watermark.

• Ad creatives, video, and multi-channel testing: Brainsight — per-channel scores and Peekthroughs make it the strongest choice for media teams.

• Enterprise procurement and managed service: EyeQuant — quote-based and sales-led, which is a feature at that scale, not a bug.

• Cheapest paid entry for solo designers: expoze.io — if you only need the raw map and can live with the jump to the next tier.

Whichever you pick, the point of predictive testing is the same: in our study of 93 landing pages, 81% had their attention peak somewhere other than the hero, and not a single page scored 80 or above. The average was 44.1. Most pages have an attention problem — and a five-second scan finds it before your traffic does.

The cheapest way to decide is to test your own page and see whether the output changes what you'd ship. Every tool on this list with a free tier lets you do exactly that.