HEATPOINTS VS HOTJAR
Hotjar watches real users. Heatpoints scores the page before they arrive.
Hotjar — now part of Contentsquare — is the reference for understanding real behavior at volume on a live product. Heatpoints works before launch, and Pulse covers real behavior when you want it lightweight, aggregated and cookie-free.
| CRITERION | HOTJAR | HEATPOINTS |
|---|---|---|
| Approach | Real heatmaps, session recordings and surveys, built from live traffic | Predictive attention analysis before launch |
| Requirements | A live product with traffic | None — no traffic, no tracking script |
| Pricing | Observe from free (35 sessions/day) to $32–213/mo; plans are migrating to Contentsquare tiers from around $49/mo | Free (10 analyses/mo) → Pro $29 → Agency $99 |
| Output | Recordings, heatmaps and survey answers to interpret yourself | Objective scores per page section, plus white-label reports |
| Real behavior | Full session replay and surveys at volume | Pulse: aggregated real behavior — no replay, no cookie banner |
When Hotjar is the right choice
- You have traffic and want to watch real sessions — replay is Hotjar's home turf.
- You want to ask users directly: surveys and feedback are built into the product.
- You're diagnosing real behavior at volume on something that's already live.
When Heatpoints wins
- Before launch: validate mockups, redesigns and new pages when there's no behavior to record yet.
- You hand deliverables to clients: objective section scores and white-label reports.
- You want real behavior without the weight: Pulse runs on anonymous aggregates — no session replay, no cookie banner.
The fastest way to decide: score your own page.
10 analyses a month on the free plan. See what the report looks like before you commit to anything.