HEATPOINTS VS ATTENTION INSIGHT
The same family of tools. Not the same report.
Attention Insight is a serious, validated player in predictive attention — the same family as us. The differences: we have a permanent free plan, word-by-word copy analysis, a full report instead of a heatmap, and Pulse to check the prediction against real behavior.
| CRITERION | ATTENTION INSIGHT | HEATPOINTS |
|---|---|---|
| Free plan | 7-day trial, no permanent free plan | Permanent free plan: 10 analyses/month, and the tool can be tried without an account |
| Published pricing | $23/mo (Solo, 20 credits) up to $479/mo (Team) | Pro at $29/mo with 300 analyses |
| Accuracy | They report 90–96% accuracy on MIT/Tuebingen benchmarks | Built on a peer-reviewed saliency model — we publish no benchmark numbers of our own |
| Output | Predicted attention heatmap | Full report: attention + SEO audit + copy analysis |
| Text analysis | — | Word-by-word text heatmap — no other tool has one |
| Real behavior | — | Pulse compares real visitor behavior against the prediction |
| White-label reports | Watermarked at €29/mo; white-label only from $299–479/mo | Full white-label at €99/mo — your logo, your brand, ready to invoice |
| Figma plugin | Yes | Yes |
When Attention Insight is the right choice
- You want accuracy claims backed by public benchmarks — they report 90–96% against MIT/Tuebingen datasets, and we don't publish equivalent numbers.
- You value their longer track record: they've been doing predictive attention for years and helped validate the category.
When Heatpoints wins
- You want a permanent free plan — 10 analyses a month, no trial clock, no account needed to try.
- You want more than a heatmap: the SEO audit and the word-by-word copy heatmap live in the same report.
- Price per analysis: $29 for 300 analyses vs $23 for 20 credits — and Pulse closes the predicted-vs-real loop that no other predictive tool has.
- You send reports to clients: their most-cited complaint is the watermark on entry plans — our €99 Agency plan is fully white-label.
The fastest way to decide: score your own page.
10 analyses a month on the free plan. See what the report looks like before you commit to anything.