PRESS & MEDIA

The story is the data. Here's all of it.

Everything you need to cover Heatpoints, self-serve: story angles with the numbers behind them, fast facts, brand assets and the raw study. For interviews, quotes or the dataset, the contact is at the bottom — usually a same-day reply.

Story angles

81% of famous SaaS pages hide their hottest zone outside the hero

We scanned 93 well-known SaaS landing pages with a peer-reviewed attention model. Median score: 41/100. Not one reached 80. The full dataset, method and named results are public.

Airtable scored 23/100. Monday 26. The names are on the record.

A concrete, nameable data story: big brands with design teams whose first-glance attention lands nowhere near their message. Reproducible — scan any of them yourself.

The consent-free heatmap: attention analytics without cookies

A French angle: Heatpoints predicts attention server-side, so visitors are never tracked — no script, no cookie, no consent banner. Relevant as the CNIL tightens on analytics.

The eval layer for the AI-building era

AI generates 50 landing pages an hour; nothing judges whether a human eye will follow them. A trend piece on the missing QA layer for AI-built pages (Lovable, v0, Bolt).

Fast facts

WHAT IT ISPredictive attention heatmaps + an attention score /100 for any URL, mockup or design — before it goes live.
HOWUniSAL, a peer-reviewed saliency model (ECCV 2020) trained on real human eye-tracking datasets. Deterministic: same pixels, same score.
UNIQUEWord-level reading attention (Words Map) — no other commercial tool does it — plus AI-written fixes and a cookieless real-visitor check (Pulse).
MADE INFrance. Data hosted in France, no visitor tracking.
PRICINGFree tier (10 analyses/month, no signup to try), Pro €29, Agency €99 white-label.
FOUNDERSolo-founded. Available for interviews, in French or English.

BOILERPLATE — COPY/PASTE

Heatpoints predicts where visitors look — and which words they actually read — on any URL, mockup or design, before it goes live. It runs UniSAL, a peer-reviewed saliency model, and returns an attention score out of 100, hot-zone heatmaps, word-level reading attention and AI-written fixes. There's no tracking script and no cookie; the analysis runs server-side, data hosted in France. Free to try at heatpoints.com.

Assets & links

Numbers current as of the 2026 Attention Barometer (N=93). Every figure is reproducible — scan any page yourself.

Contact

Interviews, quotes, the raw dataset, or a live scan of a page for your piece:

press@heatpoints.com

French or English · usually a same-day reply