HEATPOINTS VS DRAGONFLY AI
Built for the shelf. Or built for the page.
TL;DR
Dragonfly AI is predictive attention for the physical world, packaging, shelf layouts, point-of-sale, trusted by CPG giants like Nestlé, PepsiCo and L'Oréal, freshly funded (€5.7M in January 2026) and sold sales-led, on quote. Heatpoints is the same science pointed at a different battlefield: your screens. Drop any image, a landing page, an ad, a mockup, and get an AI attention heatmap in about a second, free, no account. Powered by UniSAL (peer-reviewed, ECCV 2020), with a contrast lens for what the eye skips, plus a Chrome extension and a Figma plugin. Works before launch.
TWO BATTLEFIELDS FOR THE SAME SCIENCE
packaging · POS displays · shelf layouts · retail media
landing pages · SaaS sites · mockups · staging · AI-built pages
Feature by feature
| CRITERION | DRAGONFLY AI | HEATPOINTS |
|---|---|---|
| Approach | Predictive attention for packaging & retail | AI attention heatmaps for any image or screen |
| Home turf | Shelves, packaging, POS, retail media | Landing pages, ads, mockups, screenshots |
| Typical customer | Global CPG: Nestlé, PepsiCo, L'Oréal | Freelancers, SaaS teams, ad-makers, designers |
| How you buy | Sales-led, on quote | Free, no account, drop an image |
| Peer-reviewed, open-source model | — | UniSAL (ECCV 2020), the science is inspectable |
| Contrast lens | — | Shows what the eye skips, the low-attention zones |
| In-browser overlay | — | Chrome extension: real-time attention on any page, even behind logins |
| Design tools | — | Figma plugin: heatmap over any frame |
| Speed | — | Result in about a second, no account |
| Entry price | On quote (raised €5.7M in Jan 2026) | Free, no account. Pro for ad-makers coming soon |
Honest note: if what you optimize is physical, packaging, POS displays, the shelf itself, Dragonfly AI is the specialist, with the CPG references (Nestlé, PepsiCo, L'Oréal) and the insights-team workflows to match. We don't do shelves. We do the pixels those same shoppers land on: any image, any screen, free, before it ever ships.
FAQ
What is Dragonfly AI exactly?
A predictive-attention platform built for the physical world: packaging, shelf layouts, point-of-sale and retail media, used by CPG giants like Nestlé, PepsiCo and L'Oréal. It raised €5.7M in January 2026 (EU-Startups) and is sold sales-led, on quote, the classic enterprise insights-team motion.
Can't I just use Dragonfly AI for my website?
Everything about Dragonfly, its references, its workflows, its quote-based sales cycle, is built around retail and packaging for global brands. If your problem is a web page, you'd be booking a sales call for a 30-second job. Heatpoints is free with no account: drop any image, a landing page, an ad, a mockup, and get an AI attention heatmap in about a second. It's powered by UniSAL, a peer-reviewed model (ECCV 2020), with a contrast lens that shows what the eye skips, a Chrome extension that overlays real-time attention on any page you browse, and a Figma plugin for any frame.
How is Heatpoints priced compared to Dragonfly AI?
Dragonfly is on quote, you talk to sales first. Heatpoints is free with no account: drop an image, get an attention heatmap in about a second. A Pro tier for ad-makers (batch, variant compare, ad-in-feed simulator, video heatmaps, hi-res export) is coming soon.
Which one should I pick?
Optimizing physical assets, packaging, POS, the shelf itself, as a global brand with an insights team? Dragonfly AI is the specialist. Want to check any image, a landing page mockup, an ad, a screenshot, for where attention lands before you ship it? That's Heatpoints, free and instant. Our N=93 study found 81% of SaaS pages hide their hottest zone below the hero; a free heatmap tells you if yours is one of them.
Your page is a shelf too. The eye picks in seconds.
See where it lands. Free, no account, no sales call.