HEATPOINTS VS DRAGONFLY AI
Built for the shelf. Or built for the page.
TL;DR
Dragonfly AI is predictive attention for the physical world — packaging, shelf layouts, point-of-sale — trusted by CPG giants like Nestlé, PepsiCo and L'Oréal, freshly funded (€5.7M in January 2026) and sold sales-led, on quote. Heatpoints is the same science pointed at the other battlefield: the web page. Scan any URL free in 30 seconds without a call or an account, get an AI audit plus Words Map word-by-word copy analysis, fix, re-score — and let Pulse verify the prediction against real, cookieless data. Zero script, zero banner, works before launch.
TWO BATTLEFIELDS FOR THE SAME SCIENCE
packaging · POS displays · shelf layouts · retail media
landing pages · SaaS sites · mockups · staging · AI-built pages
Feature by feature
| CRITERION | DRAGONFLY AI | HEATPOINTS |
|---|---|---|
| Approach | Predictive attention for packaging & retail | Predictive attention for web pages |
| Home turf | Shelves, packaging, POS, retail media | Landing pages, SaaS sites, mockups, staging |
| Typical customer | Global CPG — Nestlé, PepsiCo, L'Oréal | Freelancers, SaaS teams, web agencies |
| How you buy | Sales-led, on quote | Self-serve — free scanner, no account needed |
| Peer-reviewed, open-source model | — | UNISAL (ECCV 2020) — the science is inspectable |
| Word-level copy analysis | — | Words Map — no commercial competitor has it |
| Fix & re-score | — | Yes — apply fixes, re-scan, compare the delta |
| Real-user verification | — | Pulse: cookieless aggregates vs the prediction — zero script, zero banner |
| Monitoring | — | Weekly re-scans + delta email |
| MCP for AI agents | — | npx heatpoints-mcp — the only predictive-attention MCP, plus an /eval API |
| White-label client reports | — | PDF white-label from 59 €/mo |
| Entry price | On quote (raised €5.7M in Jan 2026) | Free 10/mo · Pro 29 € · Solo 59 € · Agency 99 € |
Honest note: if what you optimize is physical — packaging, POS displays, the shelf itself — Dragonfly AI is the specialist, with the CPG references (Nestlé, PepsiCo, L'Oréal) and the insights-team workflows to match. We don't do shelves. We do the pages those same shoppers land on — and every page before it launches, without a sales call.
FAQ
What is Dragonfly AI exactly?
A predictive-attention platform built for the physical world: packaging, shelf layouts, point-of-sale and retail media, used by CPG giants like Nestlé, PepsiCo and L'Oréal. It raised €5.7M in January 2026 (EU-Startups) and is sold sales-led, on quote — the classic enterprise insights-team motion.
Can't I just use Dragonfly AI for my website?
Everything about Dragonfly — its references, its workflows, its quote-based sales cycle — is built around retail and packaging for global brands. If your problem is a web page, you'd be booking a sales call for a 30-second job. Heatpoints scans any URL free, without an account, and adds what a page actually needs: an AI audit, Words Map word-by-word copy analysis, Fix with a real re-score, and Pulse verification against real cookieless data.
How is Heatpoints priced compared to Dragonfly AI?
Dragonfly is on quote — you talk to sales first. Heatpoints is self-serve end to end: a free scanner with no account, Free 10 analyses/month, Pro at 29 € for 100 credits, Solo at 59 € with white-label PDF + API, Agency at 99 € unlimited fair-use. You can also drive it from an AI agent via the MCP server (npx heatpoints-mcp) or the /eval API.
Which one should I pick?
Optimizing physical assets — packaging, POS, the shelf itself — as a global brand with an insights team? Dragonfly AI is the specialist. Optimizing web pages — landing pages, SaaS sites, mockups before launch — and wanting the prediction verified on your own traffic? That's Heatpoints. Our N=93 study found 81% of SaaS pages hide their hottest zone below the hero; a free scan tells you if yours is one of them.
Your page is a shelf too. The eye picks in seconds.
See where it lands. Free, 30 seconds, no sales call.