HEATPOINTS VS BRAINSIGHT
A percentage impresses. Open science proves.
TL;DR
Brainsight is predictive attention for agencies and enterprise: image AND video analysis, a 1–2 second “peek” preset, a Dentsu partnership, and a headline claim of “94% accuracy”. That number was measured on benchmark datasets, not on your page. Heatpoints takes the opposite bet: no accuracy badge at all. A peer-reviewed, open-source model (UniSAL, ECCV 2020) you can inspect, free and no account. Drop any image and get an AI attention heatmap in about a second, with a contrast lens that shows what the eye skips, a Chrome extension for live pages and a Figma plugin for your designs. Open science, not a percentage.
A MARKETING NUMBER VS OPEN SCIENCE
94%
ADVERTISED ACCURACY
Measured on benchmark datasets, an average over thousands of images. None of them is your page.
Drop
Any image, screenshot or mockup, into a UniSAL attention heatmap in about a second
See
A contrast lens highlights what the eye skips, not just where it lands
Anywhere
Chrome extension overlays live pages; a Figma plugin covers any frame
Inspect
The model is peer-reviewed (ECCV 2020) and open source, so the science is checkable
Feature by feature
| CRITERION | BRAINSIGHT | HEATPOINTS |
|---|---|---|
| Approach | Predictive AI attention for agencies & enterprise | Free predictive attention for anyone, on any image |
| Accuracy story | Advertises “94% accuracy” (benchmark datasets) | No badge, a peer-reviewed open model you can inspect |
| Peer-reviewed, open-source model | — | UniSAL (ECCV 2020), the science is inspectable |
| Video analysis | Yes, images and video, a real edge | Images today; video heatmaps on the Pro roadmap |
| Quick-glance preset | Yes, “peek”, 1–2 seconds | — |
| Contrast lens (what the eye skips) | — | Included, free |
| Live browsing overlay | — | Chrome extension: real-time attention on any page, behind logins |
| Design-tool integration | — | Figma plugin: heatmap over any frame |
| Account required | Demo / enterprise onboarding | None, drop an image and go |
| Hi-res / batch export | Enterprise plans | On the Pro roadmap for ad-makers, coming soon |
| Entry price | Agency & enterprise focus (Dentsu partner) | Free, no account. Pro for ad-makers coming soon |
Honest note: if you're a large agency or a brand testing image AND video creative at Dentsu scale, Brainsight is a serious platform. Video analysis is a genuine capability we don't have yet, and their enterprise footing fits big accounts. Our bet is different: builders, SaaS teams and small agencies who don't want to buy a percentage. They just want to drop an image and see, for free, where the eye goes and what it skips.
FAQ
What is Brainsight exactly?
An AI predictive-attention platform aimed at agencies and enterprise brands. It analyzes both images and video, offers a 1–2 second “peek” preset for glance behavior, partners with Dentsu, and advertises “94% accuracy” as its headline claim.
Is Brainsight's 94% accuracy real?
It's their claim, and like every accuracy figure in this field it comes from benchmark datasets, an average over thousands of images that aren't yours. Heatpoints deliberately publishes no accuracy badge. Our model, UniSAL, is peer-reviewed (ECCV 2020) and open source, so the science is inspectable instead of a number you take on faith.
Does Heatpoints analyze video like Brainsight?
Not yet, and today that's deliberate. Brainsight analyzing video creative is a genuine edge for ad-heavy agency work. Heatpoints is built for the still image: drop a screenshot, mockup or any picture and get an attention heatmap in about a second, free. It also goes where video tools don't, with a Chrome extension that overlays live attention on any page you browse and a Figma plugin over your frames. Video heatmaps are on the Pro roadmap for ad-makers, coming soon, with no price yet.
Which one should I pick?
A large agency or brand running image and video creative at Dentsu scale, with procurement to match? Brainsight is a serious pick. Images you want to check today, free, with no accuracy marketing and no sales call? That's Heatpoints. Just drop an image, no account needed.
Don't buy a percentage. Drop an image and see.
Free, about a second, no account needed.