HEATPOINTS VS BRAINSIGHT
A percentage impresses. A loop proves.
TL;DR
Brainsight is predictive attention for agencies and enterprise — image AND video analysis, a 1–2 second “peek” preset, a Dentsu partnership, and a headline claim of “94% accuracy”. That number was measured on benchmark datasets, not on your page. Heatpoints takes the opposite bet: no accuracy badge at all. A peer-reviewed, open-source model (UNISAL, ECCV 2020), Words Map for word-level copy, Fix with a real re-score — and Pulse, which checks every prediction against real, cookieless data on YOUR page. The loop, not the percentage.
A MARKETING NUMBER VS A FEEDBACK LOOP
94%
ADVERTISED ACCURACY
Measured on benchmark datasets — an average over thousands of images. None of them is your page.
Predict
UNISAL heatmap of any URL or mockup in 30 seconds
Fix
AI audit + Words Map tell you what to change, word by word
Verify
Pulse compares the prediction to real, cookieless visitor aggregates
Repeat
Weekly re-scans + a delta email when attention shifts
Feature by feature
| CRITERION | BRAINSIGHT | HEATPOINTS |
|---|---|---|
| Approach | Predictive AI attention for agencies & enterprise | Predictive attention + a verification loop, for the web |
| Accuracy story | Advertises “94% accuracy” (benchmark datasets) | No badge — Pulse measures prediction vs reality on your page |
| Peer-reviewed, open-source model | — | UNISAL (ECCV 2020) — the science is inspectable |
| Video analysis | Yes — images and video, a real edge | No — pages, screenshots, mockups only |
| Quick-glance preset | Yes — “peek”, 1–2 seconds | — |
| Word-level copy analysis | — | Words Map — no commercial competitor has it |
| Fix & re-score | — | Yes — apply fixes, re-scan, compare the delta |
| Real-user verification | — | Pulse: cookieless aggregates vs the prediction — zero script, zero banner |
| Monitoring | — | Weekly re-scans + delta email |
| MCP for AI agents | — | npx heatpoints-mcp — the only predictive-attention MCP, plus an /eval API |
| Entry price | Agency & enterprise focus (Dentsu partner) | Free 10/mo · Pro 29 € · Solo 59 € · Agency 99 € |
Honest note: if you're a large agency or a brand testing image AND video creative at Dentsu scale, Brainsight is a serious platform — video analysis is a genuine capability we don't have, and their enterprise footing fits big accounts. Our bet is different: builders, SaaS teams and small agencies who don't want to buy a percentage — they want to predict, fix, and let Pulse say whether the prediction held on their page.
FAQ
What is Brainsight exactly?
An AI predictive-attention platform aimed at agencies and enterprise brands — it analyzes both images and video, offers a 1–2 second “peek” preset for glance behavior, partners with Dentsu, and advertises “94% accuracy” as its headline claim.
Is Brainsight's 94% accuracy real?
It's their claim, and like every accuracy figure in this field it comes from benchmark datasets — an average over thousands of images that aren't yours. Heatpoints deliberately publishes no accuracy badge. Our model, UNISAL, is peer-reviewed (ECCV 2020) and open source, so the science is inspectable — and Pulse measures the only number that matters: how the prediction held up against real, cookieless visitor data on your page.
Does Heatpoints analyze video like Brainsight?
No, and that's deliberate. Brainsight analyzing video creative is a genuine edge for ad-heavy agency work. Heatpoints is built for the web page: URL, screenshot, mockup or staging site — plus the things no video tool does, like Words Map (word-level copy analysis), Fix with a real re-score, weekly monitoring, an /eval API and the only predictive-attention MCP server (npx heatpoints-mcp).
Which one should I pick?
A large agency or brand running image and video creative at Dentsu scale, with procurement to match? Brainsight is a serious pick. Web pages you want to scan today, fix this week and verify next month — self-serve, from a free tier, no accuracy marketing? That's Heatpoints. Start with the free scanner: no account needed.
Don't buy a percentage. Run the loop on your page.
Free scan, 30 seconds, no account needed.