HEATPOINTS VS MICROSOFT CLARITY
Clarity measures the past. Heatpoints predicts before you publish.
Microsoft Clarity replays what already happened on a live page; Heatpoints predicts attention before anything ships. They answer different questions — running both is a perfectly valid answer.
| CRITERION | MICROSOFT CLARITY | HEATPOINTS |
|---|---|---|
| Approach | Real analytics: click and scroll heatmaps, session replay and funnels, built from live traffic | Predictive: AI attention analysis before the page is published |
| Requirements | A live site and enough traffic to produce data | None — works on mockups, staging pages and pages behind a login |
| Copy analysis | — | Word-by-word text heatmap of your copy |
| Reports | Heatmaps, replays and funnel views | AI reports: multi-device attention analysis plus an SEO audit |
| Price | Free and unlimited | Free (10 analyses/mo) → Pro $29 → Agency $99 with white-label |
| Your data | Around 30 days of retention; Microsoft may use the data for its AI models | No visitor tracking involved — the analysis runs on the page itself |
When Microsoft Clarity is the right choice
- Your site is live, has traffic, and you want session replay — Clarity gives it to you free and unlimited.
- You need real post-launch numbers: actual clicks, scroll depth and funnels, not predictions.
- Budget is zero and your pages are public. It's hard to argue with free.
When Heatpoints wins
- You're pre-launch: no site, no traffic — score a Figma mockup or a staging page before anything ships.
- The page sits behind a login. The browser extension analyzes what a tracking script never sees.
- You deliver reports to clients: white-label on Agency, with the SEO audit and word-by-word copy analysis included.
The fastest way to decide: score your own page.
10 analyses a month on the free plan. See what the report looks like before you commit to anything.