HOTJAR PRICING · THE CONTENTSQUARE ERA
Hotjar's pricing, decoded — and the question it can't price.
TL;DR
Since the Contentsquare takeover (July 2025), 'Hotjar pricing' means three products — Observe, Ask, Engage — each tiered by session volume. The free tier is still a fair start for real-user analytics, but costs climb with traffic by design. What no session-based plan can sell you: an answer about a page that has no sessions yet. That's the part we price — fixed, from €0.
WHY THE BILL IS HARD TO PREDICT
01
Three products, three meters
Observe (heatmaps, recordings), Ask (surveys, feedback), Engage (interviews) are priced separately. The full Hotjar experience most people remember is now a sum of three line items.
02
Sessions are the value metric
Tiers are defined by how many visitor sessions you capture. Traffic growth — the thing you're optimizing FOR — mechanically pushes you into higher tiers. Budgeting requires forecasting your own success.
03
The free tier is the real offer
Honestly: for a low-traffic site, the free tier plus Microsoft Clarity (free unlimited replay) covers most real-user needs. Paying starts to make sense when volume, filters and team features kick in.
Not a replacement — a different clock
HOTJAR — AFTER TRAFFIC
Records what real visitors did: where they clicked, how far they scrolled, what they said in surveys. Needs a script on the site, live traffic, and (in the EEA) a consent banner. The more traffic, the better the data — and the higher the tier.
HEATPOINTS — BEFORE TRAFFIC
Predicts where a first-time eye will land — on a URL, a staging page, a mockup or an uploaded screenshot — using a peer-reviewed saliency model (UNISAL, ECCV 2020). No script, no cookies, no banner, no sessions consumed. The price is the same at any traffic level, because traffic isn't an input.
The practical pairing: scan the redesign before it ships (predicted attention, fixed cost), then let your analytics tool measure reality once traffic arrives. If you came here purely to cut the replay bill, Clarity is the answer — if you came because you have pages to judge before they have visitors, that's this scan form.
FAQ
How does Hotjar pricing work now?
Since Contentsquare absorbed Hotjar (July 2025), the offer spans three products — Observe (heatmaps + recordings), Ask (surveys + feedback) and Engage (user interviews) — each with its own tiers, billed by daily/monthly session volume. The structural consequence: your bill scales with your traffic, and pricing out a full setup means configuring three products.
Is Hotjar's free plan still worth it?
Yes, within its limits. For a small site wanting real-user heatmaps and some recordings, the free tier remains a reasonable start. And if session replay is the main draw, Microsoft Clarity does replay and real-user heatmaps free without session caps — that's the honest budget answer, and it isn't us.
Is Heatpoints a Hotjar replacement?
No — and this page won't pretend otherwise. Hotjar measures what real visitors did; Heatpoints predicts where a first-time eye will go, before any visitor exists. Different questions, different moments. Plenty of teams run both: predict and fix before launch, then measure reality after.
Why do fixed prices matter here?
Session-based pricing means success raises your bill: more traffic, higher tier. Prediction doesn't consume sessions, so Heatpoints costs the same whether your page gets 100 visits or a million — free 10/mo, Pro €29/100 analyses, Solo €59 (white-label + API), Agency €99. Your analytics bill can keep scaling; your pre-launch testing bill doesn't have to.
Your next page has zero sessions. Test it anyway.
Predicted heatmap, score and audit in 30 seconds — free, no script.