Predictive eye tracking
also: AI eye tracking
Predictive eye tracking uses an AI saliency model to estimate where people will look on an image or page, replacing the need for a lab, hardware eye-trackers, or live participants. Results come in seconds from a screenshot instead of weeks from a study.
Traditional eye-tracking studies record real gaze with infrared cameras — accurate but slow and expensive (often several thousand euros and weeks of recruitment). Predictive eye tracking trades a small amount of accuracy for instant, repeatable, zero-cost results by using a model trained on those same historical recordings.
It is a pre-publish tool: score a design, move the headline, re-score, iterate — before spending on traffic. For task-driven behavior and conversions you still want real analytics; predictive eye tracking tells you whether the eye even reaches the elements those analytics depend on.
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