✉ FOR EMAIL MARKETERS
A web page can be fixed tomorrow. A sent email can't.
Upload a screenshot of your email or newsletter and get a predicted attention heatmap plus a score /100 — before you hit the one button in marketing that has no undo.
The three attention battles every email fights
01
The first screen
The hero image and headline get one glance before the delete reflex. If the heatmap shows the heat on a decorative banner instead of the offer, the open was wasted — and opens are the expensive part.
02
The inbox fold
Email clients show a shallow viewport, and many readers never scroll. Your primary CTA needs to be inside that first screen and winning it. The heatmap makes 'is my button above the fold AND seen?' a measurable question.
03
The scroll story
For newsletters, the hierarchy ranks your sections by predicted attention. If the sponsor block outshines the lead story — or vice versa when the sponsor paid for eyes — you can rebalance before the send, not in the post-mortem.
Why this matters more than on the web: a landing page ships, gets data, gets patched. An email is a one-shot broadcast — whatever attention flaw it carries goes to your entire list, permanently. Pre-send testing is the only testing that can still change the outcome.
The pre-send ritual, in three steps
Screenshot the final draft
From your ESP preview or a test send to yourself — full length, real rendering, real fonts. Design files work too, but the closer to what subscribers see, the better.
Upload and read the verdict
Heatmap, score /100, viewing hierarchy and word-level analysis: which words the eye visits (Words Map), where the CTA ranks, what's stealing heat from the offer.
Fix and re-score before the send
Move the CTA, shrink the decorative image, sharpen the headline — then upload the new screenshot and check the heat actually moved. Iterations are free; sends are not.
FAQ
How do I get a heatmap of an email?
Take a full screenshot of your email or newsletter — from your ESP's preview, a test send, or a design file — and upload it to Heatpoints. The model treats it like any visual: you get a predicted attention heatmap, a score /100 and the viewing hierarchy in about 30 seconds. No code in the email, no pixel, no panel.
Why test an email before sending rather than A/B test it?
Do both — they answer different questions at different moments. An A/B test needs a live send to part of your list; if the design has an attention flaw, thousands of real subscribers see the flawed version, and a sent email can't be patched. A predicted heatmap costs 30 seconds before the send and catches the visual problems while they're still free to fix.
What should the heatmap show on a good email?
Heat on the headline and the primary CTA, in the first screen of the inbox — before any scroll. Common failures: a decorative hero image absorbing everything, a CTA button buried below the fold of the email client's viewport, or heat pooling on a product photo while the offer text sits cold.
Does this work for newsletters with lots of sections?
Yes — upload the full-length screenshot. The hierarchy tells you which sections win and in what order, which is exactly the editorial question a newsletter has to answer: if section four outshines your lead story, your layout is arguing with your editor.
Test the send before it's irreversible
Upload the screenshot, get the heatmap and score in 30 seconds.