▭ FOR CARRD MAKERS
One page. One job. Where does the eye go on yours?
Carrd's whole philosophy is a single page that does a single thing — collect the email, get the click. That's exactly what an attention score measures: does the eye land on the ask? Scan your published page in 30 seconds and close the loop: publish, scan, adjust, re-scan.
Free · no account needed · .carrd.co subdomains work too
The 3 traps of the one-pager
The face wins by default
Faces are saliency magnets — your portrait can absorb the heat your email field needs. Keep the face, but size it and aim its gaze so it hands attention to the ask instead of hoarding it.
Twelve links, zero hierarchy
The link-list layout gives every button equal weight, and equal weight is no weight: the eye skims the column and commits to nothing. The heatmap shows which link actually wins — make sure it's the one that pays you.
The background is the loudest element
A gorgeous full-bleed photo or gradient competes with everything sitting on top of it. On a page with five elements, the backdrop should never rank first — and it often does.
The loop your one-pager deserves
Publish — you already did
Any live URL works. Nothing to add to the page, nothing to configure: the constraint that makes Carrd fast is the same one that makes it perfectly scannable.
Scan — 30 seconds to the verdict
Heatmap, score /100, viewing hierarchy and the Words Map: does the ask win, or is the heat pooling on the portrait, the background, or link number seven?
Adjust one thing, re-scan
Resize the photo, promote the one link that matters, calm the background — then re-scan. The model is deterministic: same page, same score, so a moved delta is a real one. Iterate until the eye path matches the job.
FAQ
Does Heatpoints work on Carrd pages?
Yes — it works on any published URL, free .carrd.co subdomains and custom domains alike. Nothing to embed, no code access needed, no Carrd feature required on your side: we read your page exactly like a first-time visitor and analyze the capture externally.
How does it know where people look?
The engine is UNISAL, a peer-reviewed saliency model (ECCV 2020) trained on real eye-tracking data — it predicts where a first-time eye lands in the first seconds. Zero script and zero cookie on your page: your visitors are never touched, only the published pixels are.
What should a good one-pager's heatmap show?
Heat peaking on the ask — the email field or the one button — with the headline feeding it. Across the 93 real landing pages in our study, 81% had their attention peak outside the hero and the median score was 41. A one-pager has fewer places to lose attention, but also zero excuses: every pixel is the hero.
What does it cost to scan a Carrd page?
The first scan needs no account. The free plan gives you 10 scans a month — enough for the publish → scan → adjust → re-scan loop on a page you actually iterate. Pro is €29/month for 100 scans, the full report and the Words Map.
Every pixel on your page is load-bearing. Score them.
Free scan of your published page — 30 seconds, nothing to embed.