CRO AUDIT · THE ATTENTION LAYER
The visual layer of a CRO audit, in 30 seconds.
A full CRO audit bills $1,000–25,000 and takes weeks — and a good one is worth it. But its visual-attention chapter (where does the eye go, what never gets seen, what to fix first) is now automatable: heatmap, score, hierarchy, word-level copy analysis and prioritized actions, on any URL.
Free · no tracking script to install · works on live, staging and mockups
The 7-point attention checklist of a CRO audit
This is the checklist we'd run as consultants — use it by hand with any heatmap tool, or let a scan run all seven for you.
The first fixation lands on the message
Run a heatmap (predicted or real). If the hottest zone is a decorative image, a logo wall or a stock face looking away from your copy, your value proposition is being paid in leftovers. In our 93-page study, 81% of pages had their strongest attention outside the hero message.
One page, one dominant CTA
Count the competing calls to action above the fold. If the primary button doesn't clearly win the attention contest against the nav, the chat widget and secondary links, decide which single action the page exists for — and demote the rest.
The visual hierarchy matches the business hierarchy
List your page elements by business importance, then by predicted attention rank. Every mismatch — a testimonial outranking the pricing CTA, a badge outranking the headline — is a free conversion fix that costs a CSS change, not a redesign.
Faces and arrows point where money is
Eyes follow eyes. A portrait gazing off-canvas leaks attention off your CTA; the same portrait looking toward the button funnels it. Audit every face, arrow and directional line on the page for where it sends the viewer next.
The words that get read are the words that sell
Attention is word-level, not block-level. A Words Map shows which specific words sit in hot zones — if the eye reads 'cookie settings' and 'learn more' but never 'free trial', the copy isn't underperforming, it's unseen.
Cold zones contain nothing critical
Invert the heatmap and read only the cold zones. Anything load-bearing living there — the guarantee, the price, the differentiator — either moves into heat or gets a visual promotion (size, contrast, whitespace).
Every fix is re-tested, not assumed
A fix that feels obvious can shift attention somewhere worse. Re-run the heatmap after each change and compare scores. If your tooling makes re-testing expensive, this step silently disappears — which is why ours is 30 seconds.
FOR CRO FREELANCERS & AGENCIES
Sell the audit — deliver the evidence under your brand
The Solo plan (€59/mo) white-labels every report — your logo, your colors — and includes API access to generate them programmatically. Open a client engagement with the attention heatmap as exhibit A, price your expertise on the interpretation and the roadmap. Agency (€99/mo) scales it across a team.
FAQ
What does a professional CRO audit cost?
Typical engagements run $1,000–25,000 depending on scope: analytics review, user research, funnel analysis, heuristic evaluation and a prioritized roadmap, usually delivered in weeks. Heatpoints doesn't replace that — it delivers the visual-attention layer of it, in 30 seconds, for free.
What exactly is in the Heatpoints report?
A predicted attention heatmap (UNISAL, peer-reviewed ECCV 2020), an attention score /100, the predicted viewing hierarchy, a Words Map showing which words the eye actually visits, and an AI-written list of prioritized fixes. Then Fix + re-score: change the page, scan again, verify the heat moved.
Can I use this in audits I sell to clients?
Yes — that's the Solo plan (€59/mo): white-label reports with your branding plus API access. Many CRO freelancers open engagements with the attention report as the visual evidence, then layer their analytics and research work on top.
What can't this audit see?
Anything that requires data or humans: your funnel drop-offs, form errors, load speed, segment behavior, motivation and objections. A predicted heatmap tells you where the eye goes on the page — pair it with analytics and user research for the full CRO picture.
Run the attention layer of your CRO audit now
Heatmap, score, hierarchy and prioritized fixes — 30 seconds, free.