Microsoft Clarity vs Smartlook
Smartlook: Shutting down — acquired by Cisco, absorbed into Splunk. If you're comparing the two, the practical question is where to migrate — and Microsoft Clarity is a live option; the table below shows what it does and doesn't cover.
Both tools are real-user analytics: a tracking script records what visitors did (clicks, scrolls, sessions). The comparison is about depth, price and extras — but note that NEITHER can evaluate a page before it has traffic; that's what a predictive tool (like our scanner) adds on top.
| CRITERION | Microsoft Clarity | Smartlook |
|---|---|---|
| Category | Real-user analytics | Real-user analytics |
| Works before launch | — | — |
| Needs a script on your site | Yes | Yes |
| Session replay | Yes | Yes |
| Free plan | Everything — genuinely free, unlimited | — |
| Entry price | Free | — |
| Worth knowing | Best free session-replay deal in existence; EEA consent signal required since 10/2025 | Session replay + events |
Whichever you pick — check the page BEFORE it ships.
Predictive attention works with zero script, zero traffic: score any URL /100 in 30 seconds, free.
Score my page →