Hotjar (Contentsquare) vs Microsoft Clarity
Both tools are real-user analytics: a tracking script records what visitors did (clicks, scrolls, sessions). The comparison is about depth, price and extras — but note that NEITHER can evaluate a page before it has traffic; that's what a predictive tool (like our scanner) adds on top.
| CRITERION | Hotjar (Contentsquare) | Microsoft Clarity |
|---|---|---|
| Category | Real-user analytics | Real-user analytics |
| Works before launch | — | — |
| Needs a script on your site | Yes | Yes |
| Session replay | Yes | Yes |
| Free plan | Free tier with generous session limits | Everything — genuinely free, unlimited |
| Entry price | From ~$49/mo (split into 3 products since 07/2025) | Free |
| Worth knowing | Absorbed into Contentsquare in July 2025; replay + funnels + surveys at volume | Best free session-replay deal in existence; EEA consent signal required since 10/2025 |
→ Our full take on Hotjar (Contentsquare)→ Our full take on Microsoft Clarity→ The 93-page data study
Whichever you pick — check the page BEFORE it ships.
Predictive attention works with zero script, zero traffic: score any URL /100 in 30 seconds, free.
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