Attention Insight vs Smartlook
Smartlook: Shutting down — acquired by Cisco, absorbed into Splunk. If you're comparing the two, the practical question is where to migrate — and Attention Insight is a live option; the table below shows what it does and doesn't cover.
These two don't answer the same question. Smartlook records what real visitors did — it needs a script on a live site and traffic before it can say anything. Attention Insight predicts where the eye will go — it works on a URL or a mockup, before launch, with nothing installed. Many teams run one of each: predict before, verify after.
| CRITERION | Attention Insight | Smartlook |
|---|---|---|
| Category | Predictive AI heatmaps | Real-user analytics |
| Works before launch | Yes | — |
| Needs a script on your site | No | Yes |
| Session replay | — | Yes |
| Free plan | None — 14-day trial | — |
| Entry price | 29 €/mo (40 credits, watermarked) | — |
| Worth knowing | Published 90-96% accuracy benchmarks; Figma + Chrome; white-label from $299/mo | Session replay + events |
Whichever you pick — check the page BEFORE it ships.
Predictive attention works with zero script, zero traffic: score any URL /100 in 30 seconds, free.
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