COMPARISONS

Attention Insight vs Smartlook

Smartlook: Shutting down — acquired by Cisco, absorbed into Splunk. If you're comparing the two, the practical question is where to migrate — and Attention Insight is a live option; the table below shows what it does and doesn't cover.

These two don't answer the same question. Smartlook records what real visitors did — it needs a script on a live site and traffic before it can say anything. Attention Insight predicts where the eye will go — it works on a URL or a mockup, before launch, with nothing installed. Many teams run one of each: predict before, verify after.

CRITERIONAttention InsightSmartlook
CategoryPredictive AI heatmapsReal-user analytics
Works before launchYes
Needs a script on your siteNoYes
Session replayYes
Free planNone — 14-day trial
Entry price29 €/mo (40 credits, watermarked)
Worth knowingPublished 90-96% accuracy benchmarks; Figma + Chrome; white-label from $299/moSession replay + events

Whichever you pick — check the page BEFORE it ships.

Predictive attention works with zero script, zero traffic: score any URL /100 in 30 seconds, free.

Score my page