Attention Insight vs Microsoft Clarity
These two don't answer the same question. Microsoft Clarity records what real visitors did — it needs a script on a live site and traffic before it can say anything. Attention Insight predicts where the eye will go — it works on a URL or a mockup, before launch, with nothing installed. Many teams run one of each: predict before, verify after.
| CRITERION | Attention Insight | Microsoft Clarity |
|---|---|---|
| Category | Predictive AI heatmaps | Real-user analytics |
| Works before launch | Yes | — |
| Needs a script on your site | No | Yes |
| Session replay | — | Yes |
| Free plan | None — 14-day trial | Everything — genuinely free, unlimited |
| Entry price | 29 €/mo (40 credits, watermarked) | Free |
| Worth knowing | Published 90-96% accuracy benchmarks; Figma + Chrome; white-label from $299/mo | Best free session-replay deal in existence; EEA consent signal required since 10/2025 |
Whichever you pick — check the page BEFORE it ships.
Predictive attention works with zero script, zero traffic: score any URL /100 in 30 seconds, free.
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