Heatpoints vs Mouseflow
These two don't answer the same question. Mouseflow records what real visitors did — it needs a script on a live site and traffic before it can say anything. Heatpoints predicts where the eye will go — it works on a URL or a mockup, before launch, with nothing installed. Many teams run one of each: predict before, verify after.
| CRITERION | Heatpoints | Mouseflow |
|---|---|---|
| Category | Predictive AI heatmaps | Real-user analytics |
| Works before launch | Yes | — |
| Needs a script on your site | No | Yes |
| Session replay | — | Yes |
| Free plan | 10 analyses/month, permanent + no-signup scanner | Free plan (~500 sessions/mo) |
| Entry price | 29 €/mo (300 analyses) | From ~$31/mo |
| Worth knowing | AI-written audit + SEO + word-level copy analysis; white-label at 99 €/mo; cookieless real-visitor check (Pulse) | Replay + friction scoring + funnels |
Don't take the table's word for it.
Scan a page free, then run the same URL through their trial and compare the two outputs yourself.
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